Last week we announced some new features in Analytics including pivoting, secondary dimensions and the option to share customizations (like Advanced Segments). These features will be rolling out to everyone over the next few weeks. In anticipation of the release, we'd like to announce a contest for the coolest, most useful Advanced Segments. For example, one of the engineers from Google's mobile team created a segment for iPhone users that's now available to everyone.

The winning segment should be applicable to a wide audience and have a clear use case. If you can explain how you've used the segment to increase your website ROI, that's even better.

The winner will receive a Google Analytics teeshirt, stickers, a GAIQ voucher and a shower of praise on the blog. We'll even email your boss to tell him or her about your Google Analytics mastery. Once the new features launch for everyone, we'll follow up with a request for URLs, so get your segments ready today!

Check out this post for more information on how to configure Advanced Segments.

Posted by Sebastian Tonkin, Google Analytics Team